The newest CHANEL boutique opened its doors in Montreal on November 21, expanding the brand’s presence at Holt Renfrew Ogilvy in the heart of the city’s downtown area. The new boutique offers an impressive street-front façade and showcases the unique universe of CHANEL with Ready-to-Wear, handbags, shoes, costume jewellery and eyewear as well as a selection of Watches & Fine Jewellery.
On November 21, 2019, CHANEL opened a new shopping address in Montreal.At 310 Sq. m, the boutique doubles the space offered at its former location. In addition to a new street-front presence on rue de la Montagne, a main entrance to the boutique is accessed on the first floor of Holt Renfrew Ogilvy. A high-ceiled atrium at the entrance offers you an airy reception, with twin grand staircases flanking a display of Ready-to-Wear.
The Boutique Launched with CHANEL Cruise 2020 Collection by Virginie Viard
The new boutique’s interior spaces showcase custom fabrics in the CHANEL’s emblematic tweeds which adorn Peter Marino designed chairs and furnishings along with silk and wool carpeting, created specifically for the Montreal boutique. Hand-applied, textured wall finishes in custom ‘moongold’ and coromandel tones catch the eye upon the entrance.
To the left, clients will find the first accessory salon, dedicated to costume jewelry and handbags, including CHANEL’s Gabrielle and the newly introduced CHANEL 19 handbag (named for the year in which the bag was born, 2019). To the right, the latest creations by CHANEL Watches & Fine Jewelry including pieces from the COCO CRUSH collection and a selection of iconic watches, such as the BOY.FRIEND, CODE COCO and the J12.
Ascending the staircase to the left will bring you to the second accessory salon dedicated to small leather goods, eyewear, and other accessories. The staircase to the right leads to the shoe salon, which offers a large assortment, from the eponymous two-tone slingback and ballerina flats to heels and sneakers, including fashion highlights of the season such as the graphic two-tone shoes in pop colours first seen on the runway in Paris.
A Nod to the Elegance of Mademoiselle Chanel’s Legendary Apartment
On the upper level, to the right of the shoe salon is the Ready-to-Wear salon, designed to offer the sense of visiting a private residence, and reflecting the intimacy of Mademoiselle Chanel’s legendary apartment at 31 rue Cambon in Paris.
A sofa covered in custom-woven fabrics in black, gold and coromandel tones stands gracefully beside a club chair dressed in a refined dusty red, beige, black and gold ensemble. Three custom Peter Marino-designed tables complete the space, including two blackened bronze textured side tables, and a coffee table with an oil-quenched steel base and an oil gilded ‘moongold’ leaf glass top. The north side of the Ready-to-Wear salon transitions to a lobby and two fitting rooms.